How One Author’s Self Published Book Became a Best Seller
Hi All! Many of my clients are authors, or aspiring authors, who self publish their books or who have gotten traditional publishing deals. But regardless of how they published, they come to me for help...
View ArticleBeyond a Press Release: Two More Strategies to Get Media Interviews
Hi All! By writing and distributing Press Releases for myself, I have been interviewed by well-known media such as The New York Times, Wall Street Journal, U.S. News & World Report, and many...
View Article5 Key Strategies for Effective Facebook Advertising Campaigns
Hi All! I came across this extremely helpful article written by Melinda Emerson, The Small Biz Lady. Melinda always provides great content and info so you should follower her on Twitter @SmallBizLady...
View ArticleTen Tips for Writing Articles to Build Your Brand, Book Sales and Web Traffic
Hi All! I wrote about this last year but felt it was worth doing again. Why? Because a great strategy for building your Topic Expert brand, and for increasing traffic to your website, is to write...
View ArticleHow to Optimize Your Press Release for Major Traffic
Hi All, There’s one key marketing and branding tool that most client who come to me have never used in their mix: Press Releases. These are critical to get mass awareness for you, your company, your...
View ArticleSimple Strategies to Get More Business on Facebook
Hi All! Social Media is an area that I not only conduct workshops and seminars on for small business owners, speakers and authors, but one that I provide private consultation on with every single...
View Article7 Ways to Improve the Stickiness Of Your Website
Hi All! The following article is a Guest Post written by Michael Fleischner, an Internet marketing expert and the President of MarketingScoop.com. He has more than 12 years of marketing experience and...
View ArticleThree Ways Authors Can Get Media Coverage for Free
Hi All! On a regular basis, I have Authors contact me who are extremely frustrated because they’ve spent tons of time and effort (and oftentimes, a lot of money) writing their books only to see the...
View Article10 Social Media Tips for Effective Book Marketing
Hi All! With the boom of self-publishing, most authors don’t have the backing of a traditional Publishing House to handle the marketing of their books. And, nowadays, even if you do land a book...
View ArticleThe Beauty of Branding: What It Means to Your Business Success
The benefit of consciously shaping a Personal or Company Brand is focus. When you know with utmost clarity what you want you, or your company, to be known for, it is easier to develop an effective...
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